Our Philosophy

Excellence is...

  • dreaming more than others think is practical;
  • risking more than others think is safe;
  • expecting more than others think is possible;
  • and caring more than others think is wise.

Our Guiding Principles

“Inspired by family, powered by integrity, driven by passion, and motivated by a genuine desire to promote wellness, taking care of customers will never be just business as usual at NutriGold® - it has been and will always be personal.”
— Priya Khan, Founder
“Do no harm” - Hippocrates

At NutriGold, we know that every time you purchase one of our products, you are entrusting us with your most precious asset—your health or the health of a loved one and that is not a responsibility we take lightly. Our commitment to your health and safety is reflected in every choice we make including the quality of the ingredients we use, the additives we reject, the extensive testing we perform on our raw materials and finished products to ensure they meet label claims, and our ethical and transparent labeling practices.

“Let food be thy medicine, Let thy medicine be thy food” - Hippocrates

The nutrient content of most foods has steadily been on the decline over the past few decades, along with a simultaneous increase in use of pesticides. Considered together, this means we can no longer rely exclusively on our food as a sufficient and safe source of essential nutrients to support good health and minimize deficiency risk. At NutriGold®, we demonstrate our commitment to the “food as medicine” guiding principle by using organic, non-GMO ingredients from traditional food sources so customers can feel good about taking products that are the next best thing to what Mother Nature has to offer.

“Quality does not have to be expensive; it just has to be a priority” - Anonymous

It is a well-known fact that there are substantive differences in quality among supplement brands and that “quality” is synonymous with “premium” and comes with a price tag that most supplement users cannot afford. At NutriGold®, we don’t believe that it is ethical to place consumers in the unenviable position of having to choose between quality and affordability. We help bridge this disconnect by offering “premium” quality products at prices that are fair, reasonable, and accessible to the vast majority of consumers. Our products are proof that quality doesn’t have to be expensive; it just has to be a priority.

“Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela

As a wellness company, NutriGold has ambitious goals to help people enjoy healthier lives, and our education program is at the vanguard of how we accomplish those goals. Offering people the power to make sound choices for their well-being is the most potent supplement we can give them. Sure, we could focus all of our efforts on marketing the vitamins, minerals, and herbs we have spent so many years refining and perfecting, but that’s not the sort of business we are. People are our business, and sharing all that we know with them, empowering them, is our passion. It’s why we founded NutriGold, after all.

“To be trusted is a greater compliment than being loved.” - George MacDonald

Authentic transparency is more than simply sharing what makes us look good. It is about respecting people enough to tell them the truth about who we are, even if it makes us vulnerable. It requires opening up about what we believe in and stand for and sharing not just what we do well but also where we need to improve. At NutriGold, we practice authentic transparency because it cuts through skepticism, removes doubt, and strengthens trust. And when it comes to matters of health, to be trusted is indeed more valuable than being loved.